Marketing & Brand Management Portfolio
I've had the chance to work on some incredibly exciting projects. I have a deep passion for luxury collaborations, portfolio-building endeavors, and the creation of compelling visual narratives. From working on innovative luxury concepts to collaborating on unique creative ventures, I strive to merge artistry and storytelling in everything I do.
All business-related information published on this website is either publicly available or has been shared with permission for public display. Please don't hesitate to reach out to view my other private works.
Alo Yoga Global Brand Distribution Plan-
2025
Our team is currently developing a comprehensive global expansion strategy for Alo Yoga, designed to strengthen the brand’s international presence over the next decade. With a focus on maintaining Alo’s core values of mindful movement, elevated wellness, and modern luxury, our strategy emphasizes market entry into key cities across Europe, the Middle East, and Asia. We are prioritizing digital-first retail concepts, immersive brand experiences, and a localized approach to community-building through wellness studios and influencer partnerships.
Masters Thesis: Loro Piana Fragrance Collection -
2025
In progress!
For my master’s thesis in Luxury and Brand Management, I proposed Second Skin—a gender-neutral fine fragrance collection for Loro Piana that translates the brand’s quiet luxury into the world of scent. This project explores how Loro Piana can authentically enter the fragrance category by embracing its Italian heritage, commitment to craftsmanship, and devotion to sensory refinement. Drawing inspiration from universal fragrance trends, the collection is designed to resonate with both loyal clientele and aspirational consumers seeking artisanal, eco-conscious luxury. From sourcing with a heritage Italian manufacturer to designing glass-blown bottles rooted in Venetian tradition, Second Skin embodies tactile intimacy and timeless elegance. This capstone blends primary and secondary research, market segmentation, brand storytelling, and an integrated marketing and distribution strategy to envision a holistic and emotionally resonant brand expansion.
Porsche 10-Year Brand Strategy -
2025
Our team developed a comprehensive 10-year brand strategy for Porsche, focusing on evolving its luxury identity while connecting with the next generation of buyers, particularly Millennials and Gen Z. Recognizing the importance of staying relevant in an increasingly digital world, our strategy prioritizes digital-first experiences, sustainability, and cutting-edge technology. We proposed that Porsche engage younger, tech-savvy consumers by offering electric vehicles, augmented reality features, and mobile apps for real-time tracking, all while maintaining the brand's iconic performance and design.
Innovative Trends & Best Practices in the Beauty and Fragrance Luxury Sector -
2025
This project explores innovative trends and best practices in the retailing and distribution strategies of the luxury beauty and fragrance sector. As the industry evolves, brands are increasingly embracing omnichannel approaches, personalized customer experiences, and sustainable practices to meet changing consumer expectations. Through in-depth analysis, the project highlights how leading companies adapt to digital transformation while maintaining the exclusivity and heritage central to luxury. It offers insights into how brands balance tradition with innovation across both physical and digital touchpoints.
I created a Visual Narrative proposal for Burberry as an extension of their beauty sector. Designed for the modern woman on the go, this multi-purpose lip and cheek stain delivers a natural, radiant flush of color in just one easy step. Seamlessly blending Burberry’s iconic sophistication with a fresh, lightweight formula, Effortless enhances your look with long-lasting wear, perfect for transitioning from day to night. This product’s casing will be classically crafted, featuring a golden case on the cover of the compact.
SCADPro X LoveShackFancy LXMT Collaboration
2024
The LoveShackFancy collaboration with SCADpro for the Rebloomed launch was a creative initiative that fused the brand’s romantic aesthetic with sustainable innovation. This partnership focused on designing and launching a collection using upcycled fabrics to give preloved pieces a second life, aligning with LoveShackFancy’s commitment to sustainability.
Learn more about this collaboration with one of LoveShackFancy's latest launches.
Burberry's Effortless: A Visual Narrative Brand Proposal -
2024
Financial Technology Business Proposal: Nuture
2024
Financial Technology business proposal for Nurture, an original concept pitch for an AI-powered financial planning platform that places human values at the core of its design. Nurture blends advanced technology with emotional intelligence to provide accessible, personalized financial guidance tailored to each user’s life goals, values, and emotional relationship with money. The platform operates on a subscription model, making holistic financial planning more inclusive and transparent. This proposal included brand positioning, competitor analysis, user personas, UI/UX wireframes, and a marketing strategy aimed at redefining the role of financial advisors in a digital age—empowering users not just to manage wealth, but to design meaningful lives.
Dolce Vita Cafe Brand Proposal
2023
Initial brand remodel proposal for Dolce Vita Café, a local coffee shop in Brighton, Massachusetts, focused on reimagining the café’s visual identity, customer experience, and digital presence. This project explored how a refreshed brand strategy—rooted in the café’s Italian heritage and community charm—could elevate its market positioning, attract new customers, and build stronger loyalty among regulars. Deliverables included mood boards, revised logo and packaging concepts, social media content strategy, and in-store experience enhancements designed to modernize the brand while honoring its neighborhood roots.
